Update: 18.06.2025

Last week: 23 week 2025 (02.06.2025 - 08.06.2025)

Last full month: May 2025


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE
WoW 38 245 -6.1% 16.1% -0.8 50 776 963 -5.5% 24.5% -1 -3.1%
MoM 184 030 -8.0% 16.1% 0.3 240 727 954 -4.6% 24.2% 1 -11.4%
YTD 981 758 -16.1% 10.0% 0.7 1 237 498 553 8.4% 14.2% 2.4 -22.4%
MAT 2 258 333 -16.8% 10.0% 0.6 2 662 966 747 10.6% 13.9% 2.3 -21.5%
KAPSIKAM
WoW 11 194 -5.5% 1.8% -0.1 9 702 783 -5.1% 3.0% -0.2 0.7%
MoM 58 805 -2.9% 2.1% -0.2 50 363 066 -2.0% 3.5% -0.2 4.8%
YTD 322 668 -18.1% 2.3% -0.4 274 907 121 7.2% 3.9% 0 -5.5%
MAT 752 628 -15.7% 2.4% -0.2 596 897 039 15.2% 3.8% 0.3 -9.9%
VIPROSAL
WoW 8 503 2.1% 1.3% 0 6 954 544 1.9% 2.1% 0 0.6%
MoM 40 142 2.9% 1.4% 0 32 705 030 5.2% 2.2% 0 4.4%
YTD 214 320 -32.7% 1.5% -0.6 171 333 013 -10.0% 2.3% -0.4 -6.1%
MAT 518 498 -34.2% 1.6% -0.6 386 239 410 1.4% 2.3% -0.1 -10.3%
SULFARGIN
WoW 1 320 0.3% 0.3% 0 1 293 123 -0.4% 0.7% 0 4.4%
MoM 5 934 14.9% 0.3% 0 5 845 762 12.7% 0.7% 0.1 4.8%
YTD 31 016 -22.7% 0.3% -0.1 30 546 287 -5.0% 0.7% -0.2 7.1%
MAT 72 597 -35.7% 0.4% -0.2 67 521 454 -9.6% 0.7% -0.2 5.6%
APILAC
WoW 865 47.4% 31.4% 7.1 622 459 15.8% 72.4% 3 14.0%
MoM 2 458 -8.6% 21.4% 0.2 2 158 065 -8.9% 65.1% 0.3 -9.6%
YTD 18 944 -42.8% 26.7% -12.6 15 938 708 -26.3% 70.4% -7.1 -15.9%
MAT 44 523 -35.8% 26.3% -10.8 36 054 499 -16.4% 69.4% -5.9 -9.5%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 981 758 -16.1% 10.0% 0.7 1 237 498 553 8.4% 14.2% 2.4 -22.4%
KAPSIKAM 322 668 -18.1% 2.3% -0.4 274 907 121 7.2% 3.9% 0 -5.5%
VIPROSAL 214 320 -32.7% 1.5% -0.6 171 333 013 -10.0% 2.3% -0.4 -6.1%
SULFARGIN 31 016 -22.7% 0.3% -0.1 30 546 287 -5.0% 0.7% -0.2 7.1%
APILAC 18 944 -42.8% 26.7% -12.6 15 938 708 -26.3% 70.4% -7.1 -15.9%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 2 258 333 -16.8% 10.0% 0.6 2 662 966 747 10.6% 13.9% 2.3 -21.5%
KAPSIKAM 752 628 -15.7% 2.4% -0.2 596 897 039 15.2% 3.8% 0.3 -9.9%
VIPROSAL 518 498 -34.2% 1.6% -0.6 386 239 410 1.4% 2.3% -0.1 -10.3%
SULFARGIN 72 597 -35.7% 0.4% -0.2 67 521 454 -9.6% 0.7% -0.2 5.6%
APILAC 44 523 -35.8% 26.3% -10.8 36 054 499 -16.4% 69.4% -5.9 -9.5%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 38 245 -6.1% 16.1% -0.8 50 776 963 -5.5% 24.5% -1 -3.1%
KAPSIKAM 11 194 -5.5% 1.8% -0.1 9 702 783 -5.1% 3.0% -0.2 0.7%
VIPROSAL 8 503 2.1% 1.3% 0 6 954 544 1.9% 2.1% 0 0.6%
SULFARGIN 1 320 0.3% 0.3% 0 1 293 123 -0.4% 0.7% 0 4.4%
APILAC 865 47.4% 31.4% 7.1 622 459 15.8% 72.4% 3 14.0%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 184 030 -8.0% 16.1% 0.3 240 727 954 -4.6% 24.2% 1 -11.4%
KAPSIKAM 58 805 -2.9% 2.1% -0.2 50 363 066 -2.0% 3.5% -0.2 4.8%
VIPROSAL 40 142 2.9% 1.4% 0 32 705 030 5.2% 2.2% 0 4.4%
SULFARGIN 5 934 14.9% 0.3% 0 5 845 762 12.7% 0.7% 0.1 4.8%
APILAC 2 458 -8.6% 21.4% 0.2 2 158 065 -8.9% 65.1% 0.3 -9.6%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs